What are we?
Good question We have been avoiding it since 2019. Still working it out. That's the method.
Everybody wants to know what A.I. changed. Nothing. That is the wonderful part.
It shoved us backwards, hard, and not a moment too soon: we were going far too fast. Sitting in a room together matters again — talking over each other until an idea becomes something nobody walked in with. That is not the end of the work. That is where it starts.
So eat everything people have left behind, four thousand years of it, until you have a taste of your own. There is no other way to build judgement — and judgement is the whole job. The first instruction is always human. So is knowing which of ten thousand answers is any good.
The money goes to the people, not to the machinery. Nobody has ever cried at a lighting truck.
For a hundred years, directing meant knowing how to run a set: the schedule, the crew, the machinery, the hundred small decisions that keep a shoot from falling over. That knowledge is worth very little now, and we are not looking for it.
We would rather have a painter. A sculptor. A novelist. A gardener. Anyone with something to say and the soul to say it out loud. Director stopped being a profession — it is what we call whoever has that.
Writers, directors, editors, producers. We have been working shoulder to shoulder for years — that part is not new, and it is the only part that matters.
The tools multiplied what can be made and, in doing so, quietly demoted it. Making is no longer the difficult bit. Knowing what to make, how to tell it and why is what is left — and it turns out that was always the job.
Filmmaking used to be a relay. You wrote, then handed it over to be shot, then handed that over to be cut. Now it happens all at once, in the same room, and nobody lets go of their end.